1. Advertising is all around us, it is an unavoidable part of everyone’s life. Some people say that advertising is a positive part of our lives while others say it is negative. Discuss both views and give your own opinion. Give reasons for your answer and include any relevant examples from your own knowledge or experience. You should write at least 250 words.
Sample Answer
Many people wonder about advertisement. Some people think that it has negative impact in our life. However, others said it has been playing as positive effect in this world. This is not an easy essay to be answered, but I will look at this issue.
Why advertisement has been playing a negative effect in our life? Of course for several reasons: firstly, it motivates the psychological point in every body especially women. They will run to buy this advertised product especially if it’s from cosmetic roof, just to show their beauty to men, which will leads to more offender and raped cases. Secondly, you can sit comfortably with your family and suddenly the telephone is ringing, nothing important, rather than one of the companies try to convince you to buy one of their products. It is a real intrusive example of advertisement. Lastly, sometimes you do not have the financial ability to buy something, but with these new methods of advertisement, you will run to buy it, which will affect your budget.
On the other hand, there are some good things. Such as, it compares the prices of the most of companies which benefit the consumer. Beside, it really opens our vision to see more products which we do not know it unless TV and Radio show these things. In addition to, it cut down our daily routine to see new faces and know more language with daily update for their method of advertisement.
In conclusion, as we can see there are many aspects to this essay. I feel that there is no benefit at all from advertisement, it plays on minds of people buy more thing that they do not need it at all.
(285 words)
2. When people need to complain about a product or poor service, some prefer to complain in writing and others prefer to complain in person.
Which way do you prefer?
Use specific reasons and examples to support your answer.
Sample Answer
It is rather difficult for me to answer the question how I prefer to complain: in writing or in person because sometimes I just do not have a choice. For example, if I order a product using the Internet from another state or even country, I will more likely have the opportunity to speak to a representative of a company in person. So, in some cases I choose to speak in person and in others I prefer to complain in writing. However, I believe that every option has its advantages.
From the one side, complaining in writing brings many benefits. First of all, one does not have to spend his precious time driving, waiting for his turn and talking with a representative. He can just send mail or e-mail and get all explanation he needs. Second of all, I think it is the best way to avoid an unpleasant conversation. Personally, I do not like to complain about anything especially, in person. Finally, sometimes it is impossible to have a face-to-face conversation because a company which provided a poor product or service is too far away.
From the other side, complaining in person has some benefits too. First, this type of complaining provides an immediate feedback. So, if I have some complains about company’s products I will receive all information and explanation right away. However, sending a company a letter and getting a feedback can take more then a month. Second, face-to-face conversation is often more effective. People talk to each other, see each other facial gestures and body movements, which can tell a lot about a person. In addition to these practical benefits, in the case if one can not receive creditable explanation from one representative he always can require to talk to another person. For instance, my husband recently had some extra withdraws from his account by his bank and he was not aware of it. So, he went to the bank and explained to the bank’s representative the situation and they together found the solution and that money was given back to my husband’s account. I think, in this case face-to-face conversation is the best way to complain and get feedback fast.
In conclusion, I think that if I have to complain about a product or poor service I will do it in person. However, if face-to-face conversation is impossible I think I have nothing left but to send a letter or write an e-mail there.
(409 words)
3. Do you agree or disagree with the following statement?
Advertising can tell you a lot about a country.
Use specific reasons and examples to support your answer.
Sample Answer
Every country has its own culture and traditions. There is no doubt that an advertising campaign conducted in Russia will not have the same affect here in the United States. Let us take for example advertisement of food and restaurants.
A huge amount of fast food stands suggest their services for breakfast, lunch, dinner and supper here in Houston. The competition is very strong. Every week you get in your mail-box an envelope with different types of discounts in exchange for visiting them or ordering pizza. Watching TV you are also from time to time invited to visit a restaurant in order to taste some delicious food. It is not because it is easy to make money cooking but because the demand for such service is high. First of all, people like to go out sometimes to have dinner with friends. Second of all, it is often impossible to drive home for lunch. It can be time consuming.
As for Russia, it is a great tradition to have dinner at home with the family and go to the restaurant for big holidays. Additionally fast food is not popular in Russia. So you will see advertisements of yogurts, coffee, dairy products and juice instead of restaurants and fast food stands.
In conclusion I would like to add that in order to succeed in advertising campaign especially on the international market company must know traditions, language and history of the country.
(239 words)
4. Some people say that advertising encourages us to buy things we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?
Use specific reasons and examples to support your answer.
Sample Answer
I think that everyone can divide all advertising products and services into useless ones and useful ones. It is like looking through an information desk when you pay attention to those messages that interest you. Take me for example.
I do not like jewelry. It does not mean I do not have it at all, I have a couple of inexpensive rings as gifts from my parents. I just think, people pay too much attention to this stuff. I believe it is the result of mass advertising. Every day when I am watching TV, listening to the radio or reading the paper I notice many ads about getting an expensive ring, chain, necklace or ear-rings. From my point of view these kinds of advertising contaminate people’s minds. In this case you are encouraged to buy things you do not really need. They make you believe you need such products in order to succeed or be happy.
From the other side, I think that advertisements of the new detergents with up-to-date formulas to help you maintain your cloth in perfect conditions, the new cars with some extra futures that make your traveling more comfortable and sports goods that make your life healthier may help you to improve your life.
Recently my husband and I saw an ad on the Internet about a very interesting and inexpensive vocation to Japan for a week. Is not it awesome? We like traveling. So now we are planning to find out more about it and, may be, make reservations. I believe that without advertisements we would be unaware about plenty of opportunities that may make your life happier, easier and less stressful.
My point is that every person has his own scale of values. So if he is vegetarian he will consider an ad about meat products useless for him.
(305 words)
5. Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives.
Which viewpoint do you agree with?
Sample Answer
The purpose of advertising is to tell the consumer about any new product or service or any new promotion on the existing product and service. We need it so we can make good decisions when we go shopping. Advertising tells us when new and improved products become available and lets us know which ones have the best price.
Through advertising we learn about new products. For example, many grocery stores now sell prepackaged lunches. These are very convenient for busy parents. They can give these lunches to their children to take to school. Busy parents don’t have time to look at every item on the store shelf, so without advertising they might not know about such a convenient new product.
Even products we are familiar with may be improved, and advertising lets us know about this. Most people use cell phones, but new types of cell phone service become available all the time. There are different plans that give you more hours to talk on the phone, you can send text messages and photos, and next week probably some even newer type of service will be available. By watching advertisements on TV it is easy to find out about new improvements to all kinds of products.
Advertisements keep us informed about prices. Prices change all the time, but everyone can look at the ads in the newspaper and see what the latest prices are. Advertisements also inform us about sales. In fact, some people buy the newspaper only in order to check the prices and plan their weekly shopping.
Advertisements improve our lives by keeping us informed about the latest products developments and the best prices. Advertisements serve a useful purpose.
(281 words)