You should spend about 20 minutes on this task


The charts show the percentage of people working in different sectors in Towns A and B in two years, 1960 and 2010.

Write at least 150 words.


You should spend about 40 minutes on this task

Write about the following topic:


People are consuming more and more sugar-based drinks. Why? What can be done to reduce sugary drink consumption?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.


Report Plan:

–  Paraphrase paragraph: show>compare; percentage>proportion; people working>the working population; different sectors>manufacturing, sales and services
–  Overview/summary paragraph: (1) the percentage of people working in manufacturing increased in both towns (2) the percentage in the sales sector fell
–  Paragraph 3: manufacturing: report and compare figures and trends in both towns in 1960 and 2010
–  Paragraph 4: sales: contrast decline in figures with manufacturing in both towns in 1960 and 2010
–  Paragraph 5: services: contrast the trends in Towns A and B and report figures.


The pie charts compare the proportion of the working population in manufacturing, sales and services in 1960 and 2010 in two towns.

Overall, the percentage of the workforce in manufacturing increased in both towns in 2010 compared with the 1960 figures. By contrast, in Towns A and B, the proportion of those working in the sales sector fell in 2010.

In 1960, the figure for workers in manufacturing was 29% in Town A, almost three times higher than the figure in Town B. However, by 2010 the proportion of people in manufacturing had risen in Towns A and B to 64% and 25%, respectively.

On the other hand, the figures for the sales sector witnessed a decline. In Town A, the proportion of the workforce in sales in 1960 was 41% and this fell by over half to 20% in 2010. In Town B, the figure decreased from 70% in 1960 to 53% in 2010.

The percentage of workers in the services sector almost halved in Town A to 16% in 2010, whereas in Town B it rose slightly from 20% in 1960 to 22% in 2010.

187 words


Essay Plan:

–  Introduction: refer to the task question. There are a number of reasons to explain the trend, but it is possible to reduce the consumption of soft drinks

–  Paragraph 2: marketing is the principal reason for the increase. It is targeted at children and young people, with serious consequences for health e.g. diabetes etc.

–  Paragraph 3: three effective measures can be taken (1) raise taxes e.g. France (2) remove vending machines from public places e.g. schools, etc (3) health awareness campaigns, health warning labels on bottles

–  Conclusion: marketing is the main reason for the increase in consumption of sugary drinks, but measures can be taken to combat this trend


It is true that the consumption of drinks with added sugar is increasing globally, even in less developed countries. While a number of factors explain this trend, some countries have taken measures to reduce the intake of sweetened drinks.

Heavy marketing is the principal reason why the consumption of sugar-based drinks has increased rapidly. This trend is of concern to the World Health Organisation because it carries health risks, including life-threatening conditions such as diabetes, cardiovascular diseases and certain types of cancer. The soft-drinks manufacturers advertise their products to a target audience of young children and adolescents. This strategy encourages youngsters to form the lifetime habit of buying these drinks, as they are soon addicted to the high sugar content. They put on weight, are prone to obesity and find it difficult to keep their teeth healthy.

There are three measures that would be effective in tackling the rise in the popularity of sugary drinks. Firstly, governments should raise taxes on the sales of soft drinks. This has been done in France, for example, and could be implemented by other countries, too. Secondly, vending machines must be removed from public places, discouraging the consumption of sugary drinks in schools, bus stations, cinemas and hospitals. Finally, health awareness campaigns on TV and the internet could help in combatting the promotion of soft drinks by marketing agencies, including the compulsory addition of health warnings on labels, as in the case of tobacco products.

In conclusion, although the promotion of soft drinks has resulted in increased sales, effective steps can be taken to reverse this trend.

263 words



Vocabulary from health:

–  to carry health risks
Meaning: to have effects which could be bad for one’s health

Example: Smoking and drinking alchohol are potentially dangerous habits, because they carry serious health risks.

–  life-threatening conditions
Meaning: illnesses which are likely to kill somebody

Example: Great advances have been made in the treatment of life-threatening conditions such as cancer and heart disease.

–  to be addicted to sth
Meaning: to be unable to stop taking harmful drugs, tobacco or alcohol.

Example: More specialist clinics, offering treatment and advice, are required to help people who are addicted to drugs.

–  to be prone to obesity
Meaning: to be likely to become fat [in an unhealthy way]

Example: Children who are addicted to watching television, instead of playing outdoor games, are more prone to obesity.

–  to keep their teeth healthy
Meaning: to take care of their teeth by cleaning them regularly

Example: Advertisements encourage youngsters to brush their teeth several times a day in order to keep their teeth healthy.

–  health awareness campaigns
Meaning: publicity to encourage people to be concerned about looking after their health.

Example: Public health awareness campaigns are essential if people are to accept that they have a personal responsibility to look after their own health.

Vocabulary from media and advertising:

–  target audience
Meaning: consumers whom businesses aim at when selling their products

Example: Companies which sell soft drinks, like Coca Cola, aim mainly at a target audience of children and adolescents.

Vocabulary from food and diet:

–  to put on weight
Meaning: to become fatter and heavier

Example: Those who wish to avoid putting on weight should avoid fatty and sugary foods.

Vocabulary from government:

–  to raise taxes on
Meaning: to increase the amount of tax on something

Example: Governments should raise taxes on cigarettes to persuade more people to give up smoking.

Other vocabulary:

–  intake [noun]:
Meaning: the amount of food or drink that you take into your body
Example: The doctor advised John to reduce his daily intake of salt.

–  vending machine [noun]:
Meaning: a machine from which you can buy cigarettes, drinks etc by putting money into it
Example: In hospitals, cigarette vending machines must be banned by hospital authorities.

Share This